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On September 25, 2013, the Indiana Pacers extended George's contract,[39] electing him to be their designated player. The extension, which will start at the end of his rookie contract in 2014, is a "5/30" designated player extension (5 years and 30% of the salary cap), subject to passing the "Derrick Rose" test. George will need to be elected to one further All-NBA team (at any level) or be the MVP during the 2013–14 season to qualify for the 30% extension. Should he meet these criteria, the 30% extension is estimated to be worth around $90 million over the 5-year deal. Should he fail to meet the criteria, he will be contracted at 25% of the salary cap.

The Pacers started the 2013–14 season 9–0 for the first time in franchise history. George finished with 31 points, 10 rebounds, 4 assists, and 4 steals in a 99–91 victory over the Detroit Pistons. He then posted 23 points, 8 rebounds and 6 assists during a 91-84 win over the Toronto Raptors on November 8. The following day he scored 24 points and added 6 rebounds in a 96-91 victory over the Brooklyn Nets.

For his efforts, he was named Eastern Conference Players of the Week. With nine wins to start the season, Indiana became the first NBA team to start the season 9-0 since the Dallas Mavericks in the 2002-03 season. The Pacers undefeated streak ended at 9–0 against the Bulls on November 16. On December 2, 2013, he scored a career high 43 points, along with 3 rebounds and 3 assists, in a 102-106 loss to the Portland Trail Blazers. The following day, George was named Eastern Conference Player of the Month, the first time in his career, for the month of November while leading the Pacers to a 15-1 record.